Linda Martell Opens Up About Her ‘Cowboy Carter’ Spotlight - And Her Bittersweet Time In Nashville

BIPOC
By
Melinda Newman
May 10, 2024
Billboard
Article

In late March, Beyoncé featured Martell on two spoken-word segments on Cowboy Carter. Shortly after, the star posted a photo of herself wearing an official Martell T-shirt from the pioneering country artist’s website — and today, Thompson needed to run by the post office to mail some of the nearly 600 orders she has received since. Martell’s merchandise sales aren’t all that have been soaring. Her catalog streams also ballooned from a little under 5,000 from March 22 to 24 to 61,000 from March 29 to 31, according to Luminate — an 1,100% surge immediately following the album’s March 29 release.

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Linda Martell
Photo Credit:
Gavin McIntyre

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